In 2011, the United Nations Information Centre’s around Europe, UN Women, and the Secretary-General’s UNiTE to End Violence Against Women campaign have asked europeans to create an ad to be published in newspapers, but this time saying: “No to Violence Against Women”. Violence against women and girls (VAW) is one of the most systematic and widespread human rights violations. No woman or girl in the world is entirely free of the risk of violence and abuse and this is unacceptable. Violence against women is a human rights issue with tremendous health, social and economic implications.