Part of UN global Campaign

Part of the UN's global campaign

The European ad competition is part of The Future We Want, the UN's global campaign leading up to the Rio+20 Conference in June 2012. This global conference could change the way we think about our world in terms of economic, social and environmental matters, and that's why the UN is engaging all citizens to put forward their ideas. Initiatives and competitions like this one from all corners of the globe that will form part of a global conversation about The Future We Want.

A major component of Rio+20 will be the green economy – making everything we do in the world better aligned to sustainable development. More information on Rio+20 and the green economy can be found in the background information.



What is Rio+20?

Rio+20 is a UN conference on sustainable development. The conference is a historic opportunity to, amongst many other things, set the world's water management and consumption onto a truly sustainable pathway for the future. This is part of what the UN calls the shift to a "green economy".